Grace Lenk
Merchandise & Demand Planning Analyst
Minneapolis-St.Paul, MN
Phone:
952.905.1417
Email:
About Me
I am currently a senior at the University of Wisconsin-Madison majoring in Consumer Behavior and Marketplace Studies, while also pursuing certificates in Digital Studies and Sustainability. As a CBMS major, I am fascinated by the psychological and interpersonal skills needed to successfully tailor to consumers of all backgrounds. Pursuing a certificate in Sustainability drives me to consider the relationship between organizations and their impact on the environment, and what must be done to ensure the prosperity of the triple bottom line (people, planet, profit).
Currently I work as a Marketing Intern for Continua Interiors, a workplace integration solutions firm, where I assist with general marketing initiatives, social media creation, and sales support. Following my graduation in May 2025, I will be starting my career at Best Buy as a Merchandising and Demand Planning Analyst in Minneapolis, MN.
I am a strong communicator, creative problem solver, and work extremely well in teams. With a strong work ethic, I can easily adapt to fast-paced environments and utilize critical thinking skills to resolve conflicts and challenges that may arise.
RESUME
Experience
Continua Interiors
May 2024 - Present
Marketing Intern
Plymouth, MN
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Contribute to the development of brand efforts with content creation and content management within the workplace integration market
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Engage in sales support with go-to market strategies by synthesizing critical raw information into comprehensible and engaging formats
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Successfully assist in the management of engaging internal communication and general marketing initiatives
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Performed a successful internal case study to be used by the executive leadership team in elevating a new company-wide narrative
HOWND
March 2024-April 2024
Social Media Intern
London, UK
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Drove digital marketing campaigns to connect and engage new consumers and their target market of environmentally conscious pet owners
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Created written and visual digital media content creation to be published on their company website
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Supported the development of digital communication plans and strategies to increase social media presence
Education
Madison, WI
University of Wisconsin-Madison
B.S Consumer Behavior and Marketplace Studies
May 2025
Certificates in Digital Studies and Sustainability
Skills
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Proficient in Canva, Excel, Outlook, PowerPoint, Teams, SharePoint, Photoshop, Premiere Rush, Dreamweaver, Lightroom, InDesign, and all Google software applications.
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Strong interpersonal skills (verbal and written), critical thinking, teamwork, problem-solving, time management, and adaptability.
PROJECTS
Intereum Case Study
As a Marketing Intern for the workplace integration firm Continua Interiors, I was charged with conducting and creating a case study measuring various aspects of the company’s Minnesota office. The main objective of the case study was to summarize what Continua does differently and what exactly makes Continua such a special place to work at and work with.
I learned a lot from this project, specifically how to hone in my strength of consolidating raw data into an easy to understand and aesthetically pleasing format. This case study took roughly 3 months to complete as I researched the inner workings of the Minnesota office and consolidated my findings into an engaging format for executive leadership to use as a directive for the new branding initiative that was beginning during the Fall of 2024.
I was granted a lot of autonomy when creating this case study, which was equally an exciting opportunity as well as a challenge, as I had to be strategic in the formatting of the presentation, but also what exactly I was going to spend my time researching that would most benefit the company as a whole.
Earth Cup Infographic
During my Fall semester of 2024, I was able to take an Environmental Studies course with Dr. Kehl at the University of Wisconsin-Madison focusing on learning about product life cycles and assessing their subsequent environmental impacts. I had the opportunity to work with fellow peers Brennan Staude and Rebecca Schnitz to research and conduct an analysis of the impact of an Earth Cup by Earth Brands.
Earth Cups are promoted to be a more sustainable alternative to traditional single-use plastic cups and have been utilized in numerous local Madison bars and restaurants, hence our curiosity about the true environmental impact of the product.
An important part of this project was to create an engaging infographic that highlighted the key aspects and findings of our study in an easy to understand and visually appealing manner. We decided to use Canva for our infographic and focused on the importance, hotspots, consequences, solutions, and key takeaways of our overall project to highlight.
I particularly enjoyed working on this project, as not only could I work with an amazing team, I was also able to essentially combine my passion for environmental responsibility with my creative skills to produce a final piece to educate the public on a product that could change how we view single-use plastics forever.